Top 5 Tips To Make Your Pub Successful This Christmas

29th November 2019

It’s that time of year again to begin your preparations for the Christmas and New Year countdown. During this period, numerous opportunities are available to capitalise on make your trading period a success. To find out how your pub can make the most of the season, take a look at our top 5 tips below:


1. What Do Your Customers Want?

Over the festive period, your customers are arranging Christmas parties, catching up with friends and enjoying family gatherings, so it’s important to think about what your pub can offer that will ensure they choose you. To attract their business, consider:
• A warm environment with a welcoming festive atmosphere
• Are you able to update your seating arrangement for larger groups and parties?
• Can you capitalise on local events in the area and promote alongside them?
• Your weeknights can be just as lucrative as weekends
• Make your Christmas offerings visual and consumer-focused


2. How Can You Improve Your Pub Experience?

Customers are on the lookout for something unique to experience, with insta-worthy spaces rising in popularity. Over Christmas, there are plenty of opportunities to offer these features to your customers. Here are some ideas to consider:
• Create a warm feeling by adding a twinkly backdrop to your seating areas
• A winter wonderland space can provide great potential for social sharing
• If you’ve got a small outdoor space why not market it as a secret winter den
• Build up the intrigue and talk about a ‘pop up’ or ‘limited time’ space
• Go big, go bold and make a statement!


3. Getting Your Timings Right

It’s good to be prepared and have a strategy when it comes to the busiest trading days and keeping your customers informed with news, offers and important information. Think about:
• Christmas Eve and New Year’s Eve are both on weekdays this year, so you may have shorter permitted hours than at the weekend
• Check and confirm any updates in advance so you can highlight them to your customers as early as possible
• Share information via your social channels or on your chalkboards
• Send out regular reminders to make it easy for customers to know your pub’s opening times in real-time


4. Make Sure Your Team Is Ready

Knowing your team personally helps when managing and identifying where extra knowledge is needed. A happy, engaging team will add to your customers’ experiences. Things to consider:
• Know where the gaps are and implement processes to correct them
• Increase the volume of staff at peak times to keep up with demand
• Have your rota in place early to avoid last-minute changes
• Share out the schedule so your team can plan around their hours


5. Convenience For Your Customers

Providing a smooth, hassle-free experience for your customers is important and can create a better mood within your pub, potentially leading to more sales at the bar. Things to bear in mind:
• More bar staff will be able to manage the bar area and reduce the wait time your customer could experience on the busiest trading days
• Can you take bookings online, or have a well-publicised cut-off date to book a table if you offer food?
• Integrate a ticketing system to control customer numbers especially if you’re having a New Year’s Eve event.
It’s one of the busiest periods of the year for pubs so let these 5 tips be the extra helping hand. Keep them in mind, and you could celebrate a successful trading period and bring your pub into the New Year in the best way.